Strategic Exhibitions Marketing Solutions

You should start by choosing the best exhibition to match your company’s sales, marketing, branding, or other objectives. It can be a challenge, however, since there are about 30,000 business-to-business exhibitions held worldwide each year.

Here are some thoughts to help your selection process:

Focus on those global exhibitions offered in your industry sectors
Evaluate these exhibitions according to their importance within the sector, as
well as their local, national, or international appeal
If your competition is exhibiting in these events, it may be a good indicator that
you should consider exhibiting
Carefully review the audience demographics (the published metrics or data
about the visitors, exhibitors, press, VIPs, etc.). The exhibition visitor profile
should offer your company a good potential for making sales or gathering
sales leads. Do your customers attend the exhibition?
If your focus is on company branding, these visitor metrics should help you
determine if there is an opportunity to achieve this
Be sure that the company producing the exhibition has a good financial
reputation
The total geographical area served by the exhibition should match your
marketing needs
The facility where the exhibition will be held should be evaluated
Evaluate the city where the exhibition will be held - are there good hotels
nearby? What about entertainment opportunities for meeting with your current
customers?
Consider accessibility to exhibition by air, rail, auto, since this will affect
attendance. Are there other transportation options available?
Evaluate the support services offered at the exhibition. For example,
translation services
Finally, the time of year the exhibition will be held and political considerations
can be important factors

The JComS Exhibitions Strategy offer

It is a sad truth that 71% of exhibiting companies do not set objectives or
plan strategies for their participation. Even worse, only half of these companies with objectives ever follow through on their stand. However, those companies that establish and measure objectives consistently achieve great success.

As with any other marketing activity, planning is vital. Objectives provide direction for every aspect of your company’s exhibition participation: your marketing strategies, branding plans, budgets, exhibit architecture, graphics, products, literature, IT support, and the necessary staff.

Call us now to find out more about how we can help you make your mark in your marketplace.